SwarmSystem

Everything we have written down about getting found

Fifteen pieces on search and AI visibility for local service companies. Every one of them was built for a real job, carries a number we measured ourselves, and cites sources you can go read. Nothing here is a summary of somebody else's post.

15Pieces published
86,721Words written
3Kinds of thing

Field guides

1 published

A guide explains how something works, so you can decide what to do about it.

1Field guide

What the bots actually see

Google runs your JavaScript. ChatGPT, Claude and Perplexity do not. Client side versus server side rendering, with our own raw versus rendered measurement of a live site, where three of four schema blocks turned out to be invisible to every AI crawler.

Published September 10, 2026 3,418 words Read the guide

Playbooks

11 published

A playbook tells you what to do, in order, with the checks that prove you did it right.

1Playbook

The Hive Mind Playbook

How we run a whole agency on one operating system: the desks, the dispatch layer, the receipts every job leaves behind, and the gates that stop work shipping unverified. The longest thing we have written.

20,398 words Read the playbook
2Playbook

The Call Booking VSL Playbook

The math, page, video, ads and tests behind a call booking video sales letter. A calculator turns your numbers into a daily budget, and tells some agencies plainly that the channel is not worth running for them.

15,186 words Read the playbook
3Playbook

The Events Visibility Playbook

How events businesses show up in Google and AI answers. Seven page types broken into blocks, word and image budgets, verified schema, and the internal linking that ties a season together.

8,520 words Read the playbook
4Playbook

The service area page template

Every band of a town page, top to bottom: the words, characters, photos and links each one needs, measured off four approved pages, and the check that holds every new page to it.

6,309 words Read the playbook
5Playbook

The Work Graph Playbook

How to give an AI agent a durable, dependency aware work graph that outlives its context window. Harness agnostic, with six health measures you can run against any task graph.

5,440 words Read the playbook
6Playbook

The Service Page Playbook

How to build one service page that gets the phone to ring. The order of the page, the copy, the pictures, the code, and the seven things to stop doing on the page you already have.

4,645 words Read the playbook
7Playbook

Hub and spoke, for plumbers

One main page per service, one page per town your vans go to, all linked back to the middle. Why the hub outranks the pages under it, with every number either sourced or measured here.

4,514 words Read the playbook
8Playbook

LinkedIn is not a backlink

What LinkedIn actually does for Google and AI search, checked against what LinkedIn actually serves a crawler rather than what everyone repeats about it.

3,677 words Read the playbook
9Playbook

The Firecrawl Playbook

What Firecrawl does in 2026, where it beats the tools an agency already runs, and the five plays worth running. Every claim tested live or cited from the docs.

2,922 words Read the playbook
10Playbook

The Jev Playbook

A new kind of model that answers a yes or no question in a tenth of a second and tells you how sure it is. What it does, who it is for, what it costs, the nine ways it breaks, and how to start in shadow so it earns every rung.

2,300 words Read the playbook
11Playbook

The Search Console Self-Heal Playbook

How an AI agent finds what Google Search Console says is broken, fixes it at the source, and proves it fixed when Google crawls again, with one person saying yes before anything ships. The skill and script are free to download.

2,550 words Read the playbook

Templates

5 published

A template is the playbook already filled in, so you can see what finished looks like before you start.

1Template

The Hive Mind Template

The operating system above, stripped back to the parts you copy: the desk definitions, the dispatch rules and the receipt format, with our own content removed.

4,709 words Open the template
2Template

Work Graph Template

A copyable starter work graph, the ready query written three ways, and the scorecard script that measures the health of any task graph that can export itself.

2,026 words Open the template
3Template

Events Site Template

Fillable page templates and validated JSON-LD for an events website: series, occurrence, recap, speakers, calendar and sponsors.

1,688 words Open the template
4Template

A finished service page

The service page playbook built out end to end for an invented Austin plumbing company, so you can read a finished page instead of a description of one.

1,287 words Open the template
5Template

Worked audit, Brightline Payroll

The LinkedIn visibility playbook run end to end on one invented company, with real command output including a check that fails.

842 words Open the template
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