For owners, franchise brands and firms with several locations
One operating system to get every location found and the phone ringing.
You run several locations, a franchise brand, or a firm that owns companies like these.
One system works to get each location found on Google, Maps and AI. It builds websites that make the phone ring. It keeps one record of every call and lead.
Past a few locations, nobody can tell you where the money comes from.
Each location has its own site, its own Google profile and its own numbers. The ad report and the books never agree.
So you guess. You fund the location that looks busy and cut the one that looks slow. Some guesses are wrong, and you never find out which ones.
The other cost never shows up on a report. You spend nights pulling numbers from three systems. Your managers argue about whose number is right, instead of running their locations.
SwarmSystem operating system
We build it for your company. You own it from day one.
It covers how each location gets found, gets the call and keeps the record. It is not the software you run your company on.
There is nothing to export, because it is already yours.
Found on Google, Maps and AI
BrightLocal surveyed 1,002 American adults in 2026. 45% had asked AI to recommend a local business. A year earlier, it was 6%.
We work Google, Maps, ChatGPT and other AI tools. Each location gets pages that answer what homeowners type near it.
When a homeowner near any location asks, we aim to put your name first.
| Maps | ChatGPT | Other AI tools | ||
|---|---|---|---|---|
| North | ||||
| South | ||||
| East |
The agentic website
What if a website learned how to make your phone ring while you sleep?
Most sites go stale the day they launch. Google and AI skip a stale site. The job goes to somebody who is worse at the work than you are.
Our AI agents keep adding pages to yours. Each one is picked from what homeowners already search for. Where call tracking is set up, we see which pages bring in calls.
Ads are rented. The pages you own keep working.
One second brain for the whole company
Every location feeds one second brain. It holds calls, form leads, rankings, Google profiles and monthly reports, by location.
In your engagement, we connect the CRM you already use. Then the second brain also holds each customer's path, from first search to paid job.
Change it once. Every page for that location updates.
Each location gets one record: its hours, phone and team. We build its pages from that record.
Say the North location adds Saturday hours. Every North page shows the new hours. Its Google profile gets updated to match.
Wrong hours cost you calls. A homeowner who thinks you are closed calls somebody else.
See where each location shows up across its town.
Map results change from street to street. A homeowner across town may see a different top three than you do.
For each location, we check a grid of points across its service area. You see which side of town finds you and which side does not.
Then we work the weak spots first, with new pages and Google profile updates.
More locations should not mean more guessing.
One location shows up on Google. Another one barely does.
You cannot tell what the ad money bought, or which location earned it.
A call comes in, and nobody tracks what happens to it after that.
On the call, we show your own locations side by side.
You see who is found and who gets the calls.
You also see marketing margin, not full profit until a location's books connect.
Keep your brand. Own your site. Skip the vendor rebuild.
Franchisees cycle through vendors that never prove the phone rang more.
A customer calls, and the trail stops there. A small site change still becomes a ticket.
Scorpion runs client sites on its own system. Its FAQ says that if you leave, you rebuild your site with another vendor.
We build one brand site with a page set for every location. It takes the place of your website vendor. You own it from day one, so there is nothing to rebuild.
On the call, we show a sample brand site. This is what we build in your engagement.
You own several companies. We start with one.
Each company came with its own agency, site and reports.
None of them line up, so you cannot compare one company to the next.
We start with one company, then roll it out to the rest.
On the call, we show calls, leads and marketing margin for every company and location.
Until the books connect, that is not full profit.
The record stays in your name.
Three steps from guessing to knowing.
- Build. We set up the operating system, your sites and one record per location.
- Connect. We wire up each location's calls, Google profile and ad accounts.
- Grow. We build pages, work the weak spots and send a monthly report.
You start with a 6 month term to make sure we are a good fit. After that, it is yearly.
What we run, and who built it.
We run SwarmSystem on this same system.
Justin Day, our founder, built it. His work has generated over $100 million for clients. His TEDx talk has nearly 1.3 million views.
Featured in
Straight answers for owners and firms.
How long is the contract?
It starts with a 6 month term, so both sides can see if it fits. Then the term is yearly. Leaving takes notice at the end of your term.
Do we own the system you build?
Yes. You own the SwarmSystem operating system from day one. Nothing needs exporting, because it is already yours.
How do you handle SEO for a company with several locations?
Each location gets its own pages and its own Google profile, kept current. We fix the technical side of every site, so Google and AI can trust it.
Do you run Facebook ads or social media?
Our plans do not include Facebook or Instagram ads or social media posts.
Know the answer before you walk into the room.
Your next meeting starts with the answer. You know which locations get found and which get the calls.
More calls is what you buy. Your time back is what you get.