#1of 6,383 sites
Quoted more than Orkin and Terminix
When AI tools answer pest control questions in its market, they quote the company's website more than any other site, Orkin and Terminix included.
Case study
A local pest control company in South Texas
791calls from Google and search in eight months: 698 taps on Call on the company's Google listing, plus 93 tracked calls from search to its website.
Two different counters on two different phone numbers, so no call is counted twice. Every website call from search was answered.
Google listing calls Mar to Oct 2026. Website call tracking from Jun 23, 2026.
The business Pest control for homes and businesses in South Texas
The goal Make the phone ring from Google, Maps and AI search
Google
4,700
Clicks to the website from Google search
Page one
713
Searches with the company on page one, up from 33
Built
226
Blog posts, plus 19 new pages
Calls
3 in 4
Website calls came from search, not ads
Running total of the Google listing calls alone698
Line chart of running total of the Google listing calls alone, Mar 2026 to Oct 2026. The last point, Oct 2026, is 698.
Google's own count of people who tapped Call on the company's listing, the 698 part of the total. Each point is the total so far at the end of that month. The 93 website calls from search have their own chart below.
Where they started
A good name in town and a website Google barely sent anyone to
The company already had a busy Google listing and a lot of happy customers. The website had no blog at all.
In our first month, Google sent the site a few visitors a day. The company showed up on page one for only a few dozen searches.
Visits from search, our first month
141
Blog posts on the site
0
Searches with the company on page one, our first month
33
What we wired up
Every call, click and visit, counted by the system that saw it
We hooked up the systems that count calls, clicks and visits. So the owner never has to take our word for a number.
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CallRail
A tracking number on the website that swaps in for each visitor, so every call shows where it came from.
Every call to your website is tagged with the search that brought it.
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Google Analytics
Read access to the company's own account, counting the live website only.
See how many people Google sent you, and what they read.
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Google Tag Manager
Our team was added to the company's tag container, which holds the site's tracking tags.
Your tracking tags sit in one place, in your name.
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Google Search Console
Read straight from Google, and checked against a second system every month.
Google's own count of how often you showed up and got clicked.
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Google Business Profile
The listing connected so we read its calls, website clicks, direction requests and reviews.
Every call, click and direction request from your Google listing, counted by Google.
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FieldRoutes
Connected read only to the office's customer system (CRM), so the owner sees the website call log next to the jobs in their office software, in one report.
Your customer records and your call log, side by side in one report.
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Map grid and rank tracker
Checks where the company shows on the map, point by point across the towns it serves, plus a list of search terms.
See where you show on the map, street by street.
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AI visibility tracking
Watches how ChatGPT, Gemini, Copilot and Google's AI answers name the company and quote its pages.
See how often AI tools name you, and which of your pages they quote.
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Uptime monitor
Watches the website and sends us an email when it goes down.
If your site goes down, we know.
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The online report
One page with every number from the systems above, where it came from and the date it was read.
Every number, with where it came from.
What these systems cannot tell you
The phone number on the company's Google listing is not a tracking number. So listing calls are Google's count of people who tapped Call, not tracked or answered calls. Call recording is switched off on the company's lines, so no call is played back or scored. The customer system sits beside the call log in the report, and no number on this page comes from it.
Calls from search
93 calls came from people who found the company on a search engine. Every call was answered.
Running total of website calls from search93
Line chart of running total of website calls from search, Jun 2026 to Oct 2026. The last point, Oct 2026, is 93.
Each point is the total so far at the end of that month. Call tracking started in late June.
Website calls from search
93
Every one answered. Out of 125 counted calls to the website.
From Google search alone
86
The rest came from Bing, DuckDuckGo and ChatGPT search.
First-time callers
71
People calling the website numbers for the first time.
A website call counts only when it lasts 30 seconds or longer and is not spam. Short misdials and the install test are left out.
Google search
Visits from search went from 141 a month to over 1,000
Visits to the website from organic search each month
Bar chart of visits to the website from organic search each month, Mar 2026 to Oct 2026. The last bar, Oct 2026, is 1,018.
Homeowners who found the site on search without an ad. Pest season peaks in summer, so we show every month.
Clicks from Google search
4,700
In eight months, starting at 94 in our first month. Google's own count.
Visits from organic search
6,243
Every month from Jul 2026 on was over 1,000.
Searches with the company in Google's top three
78
Up from 18 in our first month.
Most of the new visits are homeowners asking questions, like how to keep ants out or why scorpions get in the house. The blog answers them.
Page one
On page one of Google for 713 searches, up from 33
Searches with the company on page one, our first month33
Searches with the company on page one, our last month713
These are searches that do not name the company, seen at least ten times in the month, where the company's average spot on Google was page one. Most are questions homeowners ask, not searches for an exterminator.
AI answers
When AI answers pest control questions, it quotes the company's site the most
The most-quoted site on 3 of the 4 AI tools we track
Gemini, Copilot and Google AI Mode quote the company's site more than any other. ChatGPT puts it second, just behind Orkin.
- Gemini#1
- Copilot#1
- Google AI Mode#1
- ChatGPTBehind Orkin#2
74%of tone readings positive
Under 2% negative in 91 days
The tracker reads the tone each time an AI answer talks about the company. Nearly all the rest read neutral.
- Positive 74%
- Neutral 24%
#3of 186 brands
Third-most-named pest company in AI answers, behind only Orkin and Terminix
On a local mosquito control question that names the town but not the company, the tracker ranks the company #2.
The pages AI quotes most
AI answers link straight to the company's own pages, the About and FAQ pages most of all.
The first call from ChatGPT search came on Sep 24, 2026. It was answered, and it was a first-time caller.
Every figure on the five cards above is an estimate from an AI visibility tracker. It asks ChatGPT, Gemini, Google AI Mode and Copilot the same 15 pest control questions every few days. The top card covers Mar 1 to Nov 3, 2026. The other four cover the last 91 days, Aug 5 to Nov 3, 2026. It is not a count from OpenAI, Google or Microsoft. 5 of the questions name the company, and on those a company's own site gets quoted by default, so the ranks are the safer figures to go by.
What we built
The work, in plain words
A blog built from nothing, with about a post a day: 226 posts answering the questions homeowners ask about ants, mosquitoes, scorpions and more.
19 new pages: South Texas service pages, a town page, a Service Areas page, and the blog, contact and FAQ pages.
1,407 on-page fixes across 326 pages of the site, made every few days.
Work on the company's Google listing in South Texas, and business listings on directories, sent out in one campaign.
Call tracking on the website and every system above, wired into one report the owner can open any time.
Reviews
The good name the company already had
Google reviews on the listing
569
550 of them five-star.
Average star rating
4.93
Across every review on the listing.
The company asked its own customers for reviews by text before we came. These are their reviews, shown so you see the whole listing. We take no credit for them.
The short version
What it added up to
The phone rang from Google and search. 791 calls in eight months: 698 taps on Call on the company's Google listing, plus 93 tracked calls from search to its website.
Every website call was answered. All 93 calls from search were picked up, and 71 of them called for the first time.
Search found the site. 4,700 clicks from Google search, and page one for 713 searches, up from 33.
A blog that works. 226 posts on a site that had none, plus 19 new pages.
AI answers quote the company's site most. Ahead of Orkin and Terminix, an estimate from an AI visibility tracker.
Nothing taken on faith. Every call, click and visit on this page came from one of the systems we wired up.
Where every number came from
Every number, and its record
Each figure on this page comes from a saved record we can open on a call.
- The headline total: Google listing calls plus website calls from search, added togetherGoogle Business Profile's own count of taps on Call, plus call tracking on the website, added together, Mar 2026 to Oct 2026
- Calls from the Google listing, and the hero chartGoogle Business Profile, Google's own count of taps on Call, read through our listing tool each month, Mar 2026 to Oct 2026
- The day call tracking went liveCall tracking on the website, the day its tracking number went live, Jun 2026
- Website calls from search, every counted call, and the counting ruleCall tracking on the website, counted calls only (30 seconds or longer, not spam, the install test left out), Jun 2026 to Oct 2026
- The website calls chartCall tracking on the website, counted calls only (30 seconds or longer, not spam, the install test left out), Jun 2026 to Oct 2026
- The first call from ChatGPT searchCall tracking on the website, counted calls only (30 seconds or longer, not spam, the install test left out), Sep 2026
- Clicks from Google searchGoogle Search Console, the company's website, all countries, searches that name the company left out for page one, Mar 2026 to Oct 2026
- Searches with the company on page one and in the top threeGoogle Search Console, the company's website, all countries, searches that name the company left out for page one, Mar 2026 to Oct 2026
- Visits from organic search, and the visits chartGoogle Analytics, visits to the live site from organic search, Mar 2026 to Oct 2026
- Sites AI answers quoted, how often, and their datesAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Mar 2026 to Nov 2026
- The most-quoted site on each AI tool we trackAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Aug 2026 to Nov 2026
- The tone of AI answers about the companyAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Aug 2026 to Nov 2026
- Share of the pest control names in AI answers, and the local mosquito questionAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Aug 2026 to Nov 2026
- The pages of the company's site AI answers quote mostAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Aug 2026 to Nov 2026
- Tracked AI questions, how many name the company, and their datesAn AI visibility tracker, an estimate across ChatGPT, Gemini, Google AI Mode and Copilot, Aug 2026 to Nov 2026
- Blog postsThe site's public list of blog posts, Mar 2026 to Oct 2026
- New pages our work builtOur project record, Mar 2026 to Oct 2026
- On-page fixesOur log of on-page fixes made on the site, Mar 2026 to Oct 2026
- Google reviews and the star ratingGoogle Business Profile review totals, read through our listing tool, Oct 2026