Case study
A local party and event rental company in Southern California
Nov 2024 to Oct 2026, counted in Google Analytics.
The business Party, wedding and event rentals
The work A site cleanup, then search work that still runs
Calls from the Google listing
Google's own count of taps on Call.
Calls from search to the website
168 were answered.
Line chart of running total of quotes started from search, Nov 2024 to Oct 2026. The last point, Oct 2026, is 4,666.
Each point is the total so far at the end of that month.
Where they started
The company had a full rental catalog and a quote form online. But only 3 of the 257 search words we track put it on Google's first page.
The blog had gone quiet. Not one new post went up in the ten months before ours.
What we did
A cleanup of 56 pages on the old site: broken catalog links, page headings, page speed and a design tidy-up.
A blog section on the site, with new posts every month as the season moved.
15 pages for the towns and areas the company serves across the region, plus a custom builds page.
Posts on the company's Google listing, about one a day: 613 in all.
12,991 fixes across 1,985 pages: page titles, page descriptions, photo text and broken links.
Call tracking on the website, so calls from search get counted next to the calls Google's listing logs.
We also keep the site running: security certificates, updates and the fixes Google flags.
Calls
Line chart of running total of website calls from search, Jul 2026 to Oct 2026. The last point, Oct 2026, is 169.
Each point is the total so far at the end of that month. Call tracking started Jul 7, 2026.
168 were answered.
People calling the website numbers for the first time.
Every one of these was answered too.
The listing's own phone number is not a tracking number, so Google's 941 taps and this call tracker's 169 calls are two different counts, from two different start dates. One person can tap the listing's Call button and also call the website, so we never add the two together.
AI answers
#1of 2,390 sites
When people ask AI tools about party, wedding and tent rentals, the answers link to the company's own website more than to any other site, rental company or not.
The company's site is the most-quoted site on each one.
64%read positive
The tracker reads the tone each time an AI answer talks about the company. The few left over carry no tone label.
#2of 283 brands
Only one event rental brand has a bigger share.
#1in tabletop and linen rentals
Asked about "coordinating tableware and linens with decor packages," Google AI Mode and Copilot rank the company first.
134links to the company's site
AI answers link to the home page, custom builds, wedding rentals, the catalog, the contact page and blog posts published while we ran the account.
AI assistants like ChatGPT brought 573 visits to the site in two years. 6 came in Jan 2025, and 87 in Sep 2026 alone.
Every figure on the six cards above is an estimate from an AI visibility tracker. It asks ChatGPT, Gemini, Google AI Mode and Copilot the same 15 event rental questions every few days, Aug 5 to Nov 3, 2026, and Claude since Oct 28, 2026. It is not a count from OpenAI, Google, Microsoft or Anthropic. 5 of the questions name the company, and on those a brand's own site gets quoted by default, so the ranks are the safer figures to go by.
Page one on Google
Line chart of searches that show the company on Google's first page, Jun 2025 to Oct 2026. The last point, Oct 2026, is 762.
Each point is a month: searches where the company's average spot was in the top ten.
Out of 257 we track. 7 are in the top spot.
Up from 77 in Jun 2025, the first month on record.
May 2025 to Oct 2026.
Reviews
131 of them are five-star.
Up from 75 when the search work started.
Out of 132.
The company's crew asks happy customers for reviews. We did not run review requests for them.
The blog and new pages
Not one went up in the ten months before.
In Jan 2025, before the first new post, it was 64 a month.
Tent rentals, holiday party rentals, and venue guides for nearby towns.
Visits from search
Feb 2024 to Jan 2025, against Nov 2025 to Oct 2026. Visits only. The company books its jobs in its own rental software, which we cannot see.
The short version
Quotes came in from search. 4,666 quotes started by people who found the company on search.
The phone rang from Google. People tapped Call on the company's Google listing 941 times.
The website rang too. 169 calls from search, 168 answered, since Jul 2026.
AI answers quote the company's site most. The most-quoted site on every AI platform we track, with no negative answers, an estimate from an AI visibility tracker.
Page one and reviews. Page one of Google for 762 searches, up from 77, and 132 new Google reviews.
A blog that works. 494 posts, plus 4 new pages in October.
Where every number came from
Each figure on this page comes from a saved record we can open on a call. The company stays unnamed, so the records are named by what they are.