$19,251,578in quote requests
From people who first came to the company through a Google ad we run
Since the ads began, counted by the visit that first brought each shopper.
Case study
An event and wedding rental company with showrooms on the East Coast
$56,906,185in quote requests through the company's website while we ran its search and Google Ads.
$43,301,980 of it, about three in every four dollars, came from people who first found the company on organic search or a Google ad we run.
39,627 quote requests, Aug 2022 to Oct 2026, counted in Google Analytics.
The showrooms Event and wedding rentals from showrooms on the East Coast
The work Search, Google ads, the blog and Google listing posts
Organic search
$24,050,402
from people who found the company on organic search
17,472 quote requests.
Google ads
$19,251,578
from people who first came through a Google ad we run
14,193 quote requests.
AI answers
#1
of 5,121 sites cited on event rental questions
Google listings
6,313
Calls from the Google listings
Jun 2025 to Oct 2026
Running total of quote value$56,906,185
Line chart of running total of quote value, Aug 2022 to Oct 2026. The gray line is the part from organic search and the Google ads we run. The last point, Oct 2026, is $56,906,184.66, and the gray line ends at $43,301,980.37.
Each point is the total so far at the end of that month: what the quotes were worth when people sent them. The gray line is the part from organic search and the Google ads we run.
Where they started
A technical audit, then the blog
Work began in May 2022 with a technical audit and the groundwork for search.
Google Analytics only counts quote requests starting Aug 2022, so the quote figures on this page start there.
Visits from search a month, Aug to Oct 2022
About 12,300
Blog posts before Aug 2022
0
First blog post on record
Aug 1, 2022
What we did
The work, in plain words
Google ads since Aug 2022, one campaign for each market.
Daily blog posts: 1,031 since Aug 2022, about one a day since Sep 2024.
Posts on 10 Google listings: 4,986 in all.
AI answer tracking across ChatGPT, Gemini, Google AI Mode and Copilot.
We also do monthly site speed work, upkeep, schema markup and quote form work.
Visits from search
Visits from search nearly doubled
Visits from search by month
Line chart of visits from search by month, Aug 2022 to Oct 2026. The last point, Oct 2026, is 21,737.
Visits from organic search by month. Organic search includes Bing, Yahoo and other search engines, not only Google.
Visits from search a month, Aug to Oct 2026
22,700
Up from about 12,300 a month, Aug to Oct 2022.
Clicks from Google search, Jul 2025 to Oct 2026
230,370
Search Console keeps only 16 months of history.
Taps on the phone number from organic search visits
5,411
Taps, not calls; never added to the Google listing calls.
Google ads
The Google ads we run
Search brings people looking for ideas. The ads catch people ready to rent this weekend. We have run the company's Google ads since Aug 2022, one campaign for each market.
8city campaigns, one for each market
The biggest market brought $4,222,287 in quote requests
The other markets each brought in less.
$1,705,059in quote requests
From people who found the company on organic search, then came back through an ad
Search and ads work as one system. These quotes count once, inside the organic search figure. Aug 2022 to early Nov 2026.
What we changed in 2026
We moved brand searches off the city campaigns, so the city ads pay for new customers. We repaired one market's dynamic ads, which had stopped serving. We put new ads up against ads that had run unchanged for years, and added 4 account-wide callouts. When a new rival began bidding against the company, we moved budgets and targets toward the markets winning quotes.
Counted in Google Analytics. A quote counts here when the shopper's first visit came through a Google ad, so none of these is counted again in the organic search figures.
Calls
6,313 calls came from the company's Google listings
Calls from the Google listings by month
Bar chart of calls from the Google listings by month, Jun 2025 to Oct 2026. The last bar, Oct 2026, is 560.
Each bar is Google's own count of taps on Call that month, across the 10 connected listings.
Calls from the Google listings
6,313
Jun 2025 to Oct 2026
About 330 a month in Jun to Aug 2025, and about 490 a month in Aug to Oct 2026.
Website clicks from the Google listings
35,688
Direction requests from the Google listings
14,352
Google's own count of taps on Call, website clicks and direction requests on the connected listings. The website's own phone taps are a different count and are never added here.
AI answers
When AI answers event rental questions, it cites the company's site the most
#1of 5,121 sites
The most-cited site when AI answers event rental questions
When people ask AI tools about party, wedding and tent rentals, the answers link to the company's own website more than to any other site, rental company or not.
#1 on every AI platform we track
The company's site is the most-cited site on each one.
- ChatGPT#1
- Gemini#1
- Google AI Mode#1
- Copilot#1
- ClaudeTracked since Oct 22, 2026#1
Only 0.4% of tone readings were negative
The tracker reads the tone each time an AI answer talks about the company.
#1of 328 brands
The biggest share of AI answers among event rental brands
It is also first on ChatGPT, Gemini, Google AI Mode and Copilot.
Ranked first on a question that never names the company
Asked "What are the best premium china and linen rental options for large weddings in the Southeast?", Google AI Mode ranks the company first.
501of the company's pages linked in AI answers
Cited from all over the site
AI answers link to the home page, city pages, and the wedding dance floor rental guide from the blog program.
AI assistants like ChatGPT brought 5,175 visits to the site since Feb 2023 (72 in Jan 2025 and 351 in Sep 2026 alone), sending 120 quote requests.
Each figure on the cards above is an estimate from an AI visibility tracker. It asks ChatGPT, Gemini, Google AI Mode and Copilot the same 15 event rental questions, May 1 to Nov 4, 2026, and Claude since Oct 22, 2026. It is not a count from OpenAI, Google, Microsoft or Anthropic. 5 of the questions name the company, so the ranks are partly a brand effect.
Reviews and Google listing posts
269 new Google reviews since Aug 2022
New Google reviews since Aug 2022
269
Average 4.4 stars.
New reviews since we took over the listings
146
Average 4.3 stars, since May 3, 2024.
Google listing posts
4,986
These counts cover the connected listings. Two warehouse listings were run by others while we worked, and are not counted.
The blog
1,031 blog posts since Aug 2022
Blog posts by month
Bar chart of blog posts by month, Aug 2022 to Oct 2026. The last bar, Oct 2026, is 27.
Each bar is a month's posts on the company's website, by its live post date.
Blog posts since Aug 2022
1,031
Average posts a month since Sep 2024
30
The short version
What it added up to
Quote requests through the website. 39,627 quote requests worth $56,906,185 while we ran its search and Google ads. $43,301,980 of it came from organic search or a Google ad we run.
Quote requests from search. 17,472 quote requests, worth $24,050,402, from people who found the company on organic search.
Quote requests from the ads. 14,193 quote requests, worth $19,251,578, from people who first came through a Google ad we run.
Visits from search grew. About 12,300 visits a month in Aug to Oct 2022, and about 22,700 in Aug to Oct 2026.
The phone rang from the listings. 6,313 calls from the Google listings, Jun 2025 to Oct 2026.
AI answers cite the company's site most. The most-cited site on every AI platform we track, an estimate from an AI visibility tracker.
Reviews and listing posts. 269 new Google reviews and 4,986 Google listing posts.
A blog that keeps going. 1,031 blog posts since Aug 2022.
Where every number came from
Every number, and its record
Each figure on this page comes from a saved record we can open on a call.
- Quote value and quote requests through the website on every channel, and the dates under the headlineGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- The part from organic search and the Google ads we run, and the gray line on the hero chartGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- The hero chartGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- Quote value and quote requests from organic searchGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- Quote value and quote requests from the Google ads we runGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- The month we started running the Google adsOur project record, the signed search and Google ads estimate
- The city campaigns, and the largest of themGoogle Analytics, quote requests from the Google ads, by campaign, Aug 2022 to Oct 2026
- Organic search shoppers who came back through an adGoogle Analytics, quote requests from organic search shoppers, by the visit that sent the quote, Aug 2022 to Nov 2026
- Callouts added to the Google ads in 2026Our Google ads change log, Jul 2026 to Aug 2026
- Visits from search, a month, at the start and nowGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- The visits chartGoogle Analytics, quote requests, their value and visits, by the channel that first brought each shopper, Aug 2022 to Oct 2026
- Clicks from Google searchGoogle Search Console, clicks from Google search, Jul 2025 to Oct 2026
- Taps on the phone number from organic search visitsGoogle Analytics, taps on the phone number from organic search visits, Aug 2022 to Oct 2026
- The dates under the Google listing callsOur listing tool, Google's own count of calls, website clicks and direction requests on the Google listings, Jun 2025 to Oct 2026
- Calls, website clicks and direction requests from the Google listingsOur listing tool, Google's own count of calls, website clicks and direction requests on the Google listings, Jun 2025 to Oct 2026
- The calls chartOur listing tool, Google's own count of calls, website clicks and direction requests on the Google listings, Jun 2025 to Oct 2026
- Connected Google listings, and posts published on themOur listing tool, the Google listings record
- Blog posts, before and since Aug 2022, and the posting rateThe site's public blog post dates, Aug 2022 to Oct 2026
- The blog chartThe site's public blog post dates, Aug 2022 to Oct 2026
- Google reviews: new, average rating, and since we took over the listingsOur listing tool, Google's review list for the connected listings, Aug 2022 to Oct 2026
- Sites AI answers cited, and how oftenAn AI visibility tracker, how often AI answers cite each site, May 2026 to Nov 2026
- The most-cited site on each AI platformAn AI visibility tracker, how often AI answers cite each site, May 2026 to Nov 2026
- The day the tracker started reading ClaudeOur AI tracking record, Oct 2026
- The tone of AI answers about the companyAn AI visibility tracker, the tone of AI answers about the company, May 2026 to Nov 2026
- Share of AI answers among event rental brandsAn AI visibility tracker, share of AI answers among event rental brands, May 2026 to Nov 2026
- The company's pages linked in AI answersAn AI visibility tracker, how often AI answers cite each site, May 2026 to Nov 2026
- Tracked AI questions, and how many name the companyAn AI visibility tracker, how AI answers rank the company on tracked questions, May 2026 to Nov 2026
- The dates every AI card readsAn AI visibility tracker, how often AI answers cite each site, May 2026 to Nov 2026
- Visits and quote requests from AI assistantsGoogle Analytics, visits and quote requests from AI assistants, Feb 2023 to Oct 2026