439Google clicks, the most of any blog page
The ceiling drape fabric guide led the blog
Google showed it 26,160 times in search, May 9 to Nov 5, 2023.
Case study
An event drape and decor rental company with offices in Nevada and other states
About 115,000times Google showed the company's new blog in search, in under five months.
It was zero the day before our first guide went live. 93% of the clicks that followed went to 10 guides we wrote that summer.
We worked together Dec 2018 to Jul 2024. From the company's Google Search Console, blog pages only, May 9 to Nov 5, 2023, shown in our Nov 2023 results video. Google prints it rounded. The blog showed zero times on Jun 22, 2023, the day before our first guide.
The business Event drape, scenic and decor rentals
The work The website, and event planning guides
Guides
46
guides we wrote and posted
Jun 23 to Nov 6, 2023
Top guide
439
Google clicks to our top guide, on ceiling drape fabric
Clicks
1,059
Google clicks to our top 10 guides
Still live
41
of the guides still run on the company's new website, Nov 2026
Times Google showed the company's blog in search, each day
Line chart of times Google showed the company's blog in search, each day, Jun 22 to Oct 26 2023, each point one day Google printed. The last point, Oct 26 2023, is 1,212.
Each point is one day, exactly as Google printed it in the pop-up on the company's Search Console chart, blog pages only, on each day the cursor stopped on in our Nov 2023 results video. Not read off the line. Points sit at their real dates. Jun 22, 2023 is the day before our first guide.
Where they started
A drape rental company with a quiet blog
The company rents event drape, scenic sets and decor. We built its website and ran it until Jul 2024.
In Jan 2023, the site held 18 posts, all company news and none changed since Mar 2022. In May 2023 we started a run of guides for event planners, planned from a technical audit and a keyword map.
What we did
The work, in plain words
46 guides for event planners on ceiling drape, pipe and drape, panel widths, arches, trade show booths and more, Jun 23 to Nov 6, 2023.
A technical audit and a content plan before the first guide: a keyword map, a look at two drape rental rivals, and topic groups for the guides.
Built and ran the company's website the whole time we worked together: upkeep, staff contact cards, and pages for six cities it serves.
Built a custom web app for the company, and kept it running until Jul 2024.
Monthly visitor counts from Google Analytics for the company's team, Jan to May 2023.
We also planned the guide topics with the company's team each month and wrote more drafts than the guides counted here.
Google's own count
Google sent the blog's clicks to the guides we wrote
10of the blog's top 10 pages
Every one a guide we wrote
Posted Jun 23 to Aug 14, 2023.
about 1,140Google clicks to the blog
Across 85 blog pages
In the same months. Google prints it rounded.
Google's own count for the whole website, while our site ran
Clicks from Google search in each month Google emailed a report. Shown for scale only: the first email came after the first guides went live, so there is no before.
- Sep 2023about 3,530
- Jan 2024about 4,250
- Feb 2024about 3,980
- Apr 2024about 4,110
- Jun 2024about 3,500
Google's own monthly emails named our drape guides among the site's fastest-growing pages in 4 of the 5 months on record. In Apr 2024, all 3 pages on that list were our guides.
The blog figures come from the company's Google Search Console, shown in our Nov 2023 results video. The whole-website figures come from Google Search Console's own monthly emails. Google prints both rounded, as shown here.
The work that lasted
In Nov 2026, 41 of the 46 guides we wrote still run on the company's new website
Guides still live on the new website
41
Nov 4, 2026
Each one read on its own page. The company moved to a new website in Aug 2024 and kept them.
The ceiling drape guide's place among all the site's pages, by search visits
6
Nov 4, 2026
And #7 on Google for its main ceiling drape search, on page one.
Share of the site's search visits that land on our 2023 guides
10%
Nov 4, 2026
About 370 of 3,720.
Read after our work. The page count is a read of the company's new website itself. The visits and Google spots are a search ranking tool's estimate, not Google's own count.
The short version
What it added up to
Google started showing the blog. About 115,000 times in search in under five months, up from zero.
Our guides took nearly all the clicks. 1,059 Google clicks to our top 10 guides, 93% of the blog's total, May 9 to Nov 5, 2023.
A steady run of guides. 46 guides in five months, on drape, staging and trade show booths.
Google noticed. Its own monthly emails named our drape guides among the site's fastest-growing pages in 4 of 5 months.
The work lasted. 41 of the 46 guides still run on the company's new website in Nov 2026, by a read of the site itself.
Where every number came from
Every number, and its record
Each figure on this page comes from a saved record we can open on a call. The company stays unnamed, so the records are named by what they are.
- The dates we worked togetherOur project record, Dec 2018 to Jul 2024
- Google clicks to the blog, and the times Google showed itThe company's Google Search Console, shown in our Nov 2023 results video, May 2023 to Nov 2023
- The blog's most-clicked guidesThe company's Google Search Console, shown in our Nov 2023 results video, May 2023 to Nov 2023
- The top pages, matched to the guides we wroteThe company's Google Search Console, shown in our Nov 2023 results video, May 2023 to Nov 2023
- Blog posts on the old website, and the guides we wroteThe old website's own list of blog posts, as the Internet Archive saved it, Jan 2023 to May 2024
- Clicks to the whole website, and Google's fastest-growing pagesGoogle Search Console's own monthly emails, Sep 2023 to Jun 2024
- Guides still on the company's new websiteThe company's new website, each guide's page read one by one, Nov 2026
- Visits and Google spots on the company's new websiteA search ranking tool's estimate, after our work, Nov 2026