Case study

An endometriosis surgery practice in Texas

$4,440,000in surgery fees from patients who first reached the practice through its website or a webinar we run.

296 patients went on to surgery, counted in the practice's CRM. The estimate uses about $15,000 a case, the practice's own figure.

Apr 2025 to Nov 2026

An estimate. Surgeries come from the practice's CRM: each month the practice sends its list of patients who had surgery, and each one is matched to the contact who first reached out. The per-case figure is the practice's, given on a recorded call on Nov 7, 2024, and covers the surgeon's fee only. Hospital and anesthesia fees are not included.

  • The practice Endometriosis surgery in Texas

  • The work The website, its articles and a monthly webinar

Surgeries
296

patients went on to surgery

Website
259

of them first reached out through the website's form

Appointments
443

paid appointments booked

Insurance and self pay appointments together.

Website
3,304

website inquiries

Feb 2025 to Nov 2026
Running total of patients who went on to surgery

Line chart of running total of patients who went on to surgery, Apr 2025 to Nov 2026. The last point, Nov 2026, is 296.

Each point is the total so far, by the month each patient was matched to their first contact in the CRM. Nov 2026 is read on Nov 5, 2026.

Organic search

Most of those patients started on the website

259 of the 296 first reached the practice through the form on its website. That is $3,885,000 of the total, at the practice's own figure. Nearly half of the website's form visits came from people who first found the site on search.

The website and its articles belong to the practice. Ads stop when the spend stops. The articles keep bringing people in.

Visits from search a month, Nov 2024 to Jan 2025
About 890
Visits from search a month, Aug to Oct 2026
About 15,300
Articles published, Sep 2024 to Oct 2026
726
Website inquiries, Feb 2025 to Nov 4, 2026
3,304

Where they started

Few visits from search at the start

Google Analytics starts Oct 16, 2024, after our work began, and the CRM starts Feb 2025. So the first figures here come from our early months.

Visits from search a month, Nov 2024 to Jan 2025
About 890
Google reviews before Aug 20, 2024
42

What we did

The work, in plain words

We also set up tracking so each new contact shows where it first came from.

From first contact to surgery

Appointments and webinar calls booked

Website inquiries plus webinar sign-ups

Line chart of website inquiries plus webinar sign-ups, Feb 2025 to Oct 2026. The last point, Oct 2026, is 242.

Each point is a month, website and webinar contacts together.

Paid appointments booked
443
Webinar calls booked
319
Website inquiries
3,304
Feb 2025 to Nov 2026

One patient can sit in more than one of these counts, so we never add them together. Each month the practice sends its list of patients who had surgery, and each one we can find in the CRM is matched to the website form or webinar sign-up where they first reached the practice.

Visits from search

Visits from search grew 17 times

Visits from organic search

Line chart of visits from organic search, Oct 2024 to Oct 2026. The last point, Oct 2026, is 15,091.

Each point is a month. Google Analytics starts Oct 16, 2024.

Visits from search a month
15,300

Aug to Oct 2026. Up from about 890 a month, Nov 2024 to Jan 2025.

Visits from search, whole record
209,935

Oct 2024 to Oct 2026.

Google search clicks a month
13,700

Aug to Oct 2026. Up from about 3,100 a month, Jul to Sep 2025.

Calls

865 calls to the website's tracked numbers

Website calls
865
Jul 1 to Oct 31, 2026

593 came from search engines, 858 were answered.

First-time callers
484
Calls from the Google listing
3,468
Jun 2025 to Oct 2026

The website call tracker and the Google listing's own count are two different counts from two different start dates. One person can call both, so we never add them together.

AI answers

On endometriosis questions, AI answers quote the practice's site the most

#1of 311 sites

The site AI answers quote most

Medical schools and hospitals sit below it.

Times AI answers quoted the practice's site493
The next site247

Most-quoted on Gemini, Google AI Mode and Copilot

  • Gemini#1
  • Google AI Mode#1
  • Copilot#1
  • ChatGPT#2
  • ClaudeTracked since Oct 29, 2026#4

#1of 78 brands

In share of AI answers on endometriosis questions

Ranked first on a question that never names the practice

On a question that names the practice's city and asks about a second opinion after endometriosis surgery, ChatGPT, Gemini, Copilot and Google AI Mode all rank the practice first. On one that names the city and asks for the best endometriosis specialist, Gemini, Copilot and Google AI Mode rank it first too.

11of the 14 questions that never name the practice

First without saying its name

Those questions put the practice first on at least one platform.

AI assistants like ChatGPT brought 1,692 visits to the site, Feb 2025 to Oct 2026: 4 in Feb 2025 and 163 in Jan 2026. Plus 27 calls from ChatGPT search to the website numbers, Jul to Oct 2026.

An estimate from an AI visibility tracker asking ChatGPT, Gemini, Google AI Mode and Copilot the same 15 endometriosis questions for about two weeks, Oct 21 to Nov 4, 2026, and Claude since Oct 29, 2026. Not a count from OpenAI, Google, Microsoft or Anthropic. 1 of the questions names the practice. Fuller readings come after another month.

Reviews

49 new Google reviews since Aug 20, 2024

New Google reviews
49

44 of them are five-star, averaging 4.6 stars.

All Google reviews on the listing
91

At 4.7 stars, as of Nov 2026.

These reviews came in while we ran the account.

The articles

A steady run of new articles

Articles by month

Bar chart of articles by month, Sep 2024 to Oct 2026. The last bar, Oct 2026, is 27.

Articles published
726

Sep 2024 to Oct 2026. About 30 a month since Dec 2024.

The short version

What it added up to

  1. Patients went on to surgery. 296 patients went on to surgery after first reaching the practice through its website or a webinar we run.

  2. Appointments and webinar calls. 443 paid appointments booked and 319 webinar calls booked.

  3. Visits from search grew. Visits from search grew 17 times, to about 15,300 a month.

  4. The phone rang. 865 calls came in on the website's tracked numbers. 3,468 calls came from the Google listing.

  5. AI answers quote the site most. The most-quoted site on endometriosis questions, an estimate from an AI visibility tracker.

  6. Articles and reviews. 726 articles and 49 new Google reviews.

Where every number came from

Every number, and its record

Each figure on this page comes from a saved record we can open on a call.

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