245visits from AI assistants
ChatGPT sends people to the store pages
Each one is a person who clicked a link in an AI assistant's answer. Almost all of those visits came from ChatGPT.
- ChatGPT236
- Gemini5
- Copilot2
- Claude1
- Perplexity1
Case study
Local bagel shops with online ordering and catering in Pennsylvania, Florida and Ohio
5,256clicks to order online from people who found them on search.
Since the new site we built went live in March. Two of every three order clicks on the site came from search.
Mar to Nov 2026
The business Bagel shops with online ordering and catering
The work A new website, with shop pages and Order buttons
Order clicks
66%
Of all order clicks on the site came from search
Shop pages
11
Shop pages, each with Order buttons for that shop
Near me
1,213
Clicks from the search "bagels near me" alone
Blog
30
Blog posts we wrote for the new site
Running total of clicks to order from search5,256
Line chart of running total of clicks to order from search, Mar 2026 to Nov 2026. The last point, Nov 2026, is 5,256.
Each point is the total so far at the end of that month, and November runs only to the 2nd. The site went live in March.
Where they started
Busy shops on an older website
The company runs bagel shops in Pennsylvania, Florida and Ohio. People order online and book catering through each shop's own ordering pages.
The old website lived at a different web address. So there is no before here: every number on this page starts the day the new site went live.
The business today
5,294Google reviews across 13 shops
As of Nov 2026, counted on each shop's own Google listing.
This is who the company is today, not a result of our work. The shops run their own Google listings and reviews. We built the website.
- Florida, near the coast4 shops3,435
- Pennsylvania5 shops1,247
- Florida, an inland shop259
- Florida, another inland shop232
- Ohio96
- Florida, a newer shop25
What we did
We built them a new website
A new website, built from scratch and set up in the company's own name, so they own it. It went live in March.
11 shop pages, each with Order buttons that go straight to that shop's online ordering.
An Order Now page, a rewards page, and gift card buttons on every shop page.
30 blog posts we wrote, about bagels, schmears, coffee and catering, published one a day.
A sitemap, Google Search Console and business details in the site's code, all set up at launch.
Clicks to order
5,256 clicks to order online from search
Clicks to order from search
5,256
In 4,774 visits from search since launch.
Share of all order clicks
66%
Out of 7,971 order clicks from every source.
A click is not an order. Each shop takes the order on its own ordering site, which we cannot see. Clicks from the Order Now page's shop picker are not counted at all, so the true number is higher.
The shop pages
The shop pages now get more Google clicks than the home page
Google clicks to the shop pages, Apr 2026862
Google clicks to the shop pages, Sep 20267,303
In Sep 2026 the home page got 3,835. Part of the climb is Google sending a search for one shop to that shop's own page instead of the home page. That is a better place to land, and it is where the Order buttons are.
AI search
AI assistants are starting to send people to the company
59of those visits
Landed right on a store page
Not the home page. The store page is where that shop's Order buttons are.
8clicks, all from ChatGPT
Clicked straight through to order or cater
Counted in Google Analytics: visits that came from a link in an AI assistant, Mar 6 to Nov 3, 2026. Not an estimate from an AI tracker. A click is not an order. Each shop takes the order on its own ordering site, which we cannot see.
Google search
76,081 clicks from Google search since launch
Clicks from Google search
76,081
Most were people searching the company's name.
Named searches that were for the name
93%
Of the searches Google names. The site gave those people a good place to land.
Clicks from "bagels near me"
1,213
A search with no company name in it.
The short version
What it added up to
Clicks to order. 5,256 clicks to order online from people who found the company on search.
Search does most of it. Two of every three order clicks on the site came from search.
AI is starting to send people too. 245 AI assistant visits, 59 of them landing on a shop page.
A site they own. Built in their name, with 11 shop pages and 30 blog posts we wrote for launch.
Where every number came from
Every number, and its record
Each figure on this page comes from a saved record we can open on a call. The company stays unnamed, so the records are named by what they are.
- Clicks to order from search and from every source, and the chartGoogle Analytics, clicks on the Order buttons (outbound clicks to the ordering sites), by month and channel, Mar 2026 to Nov 2026
- Google reviews on each shop's listing today, by areaGoogle Maps, the review total on each shop's public Google listing, Nov 2026
- Shop pages that got a visit from searchGoogle Analytics, pages people landed on from organic search, Mar 2026 to Oct 2026
- Blog posts on the siteThe site's public list of posts and pages, Mar 2026 to Apr 2026
- Clicks from Google search, by search and by pageGoogle Search Console, clicks from Google search by month, search and page, Mar 2026 to Oct 2026
- Clicks from the search "bagels near me"Google Search Console, clicks from Google search by month, search and page, Mar 2026 to Oct 2026
- Visits from AI assistants, and the store pages and order clicks they led toGoogle Analytics, visits from AI assistants, and the store pages and order clicks they led to, Mar 2026 to Nov 2026